WHAT IS DIGITAL MARKETING?

PROBLEMS OF BUSINESS SOLVED BY DIGITAL MARKETING :
1. Building Consistent Branding
How do you create a powerful brand? By paying attention to the details. Everything from font and colours to voice and style affects the way your business is anticipated. Keep these components the same across all platforms and in all messages, and you’re well on your way.
A Brand Guidelines document will support to confirm all marketing agencies, contractors, or new employees know exactly what fonts, colours, and styles to use when designing for your brand.
2. Creating Traffic and Leads
To get people interested in what you have to say, you primarily need to formulate the content your audience expects. Before you can do that, you must realize your target audience. Once you know your audience better, you can proceed to take actions that truly talk to them, which directs to an upswing in traffic and leads.
3. Managing Your Website
When done right, your website pulls in visitors, converts them, and enables you to make sales — even while you sleep.  Managing websites are one of the greatest obstacles modern marketers face. You require your website to captivate, nurture, and convert leads, hire an agency or consultant to guide you through the process. Get feedback from customers on their difficulty areas with the site and where you have room for advancement. 
4. Generating the Right Content
The right content can attract plenty of audiences. Always gear your content toward a certain problem your customers have. This will make it more appealing and more profitable. Have you tried the following things for creating the right content:
Writing a blog? Shoot a quick 30-second video on your phone and include it in the post. Creating an infographic? Add a teaser video to the landing page to explain what's included. Try the above things to attract more trade.
5. Uncovering the Best Marketing Talent
A vital problem for a portion of business owners and marketing managers is discovering the right people to join their team. You want top-notch talent without smashing your budget. Now you have many platforms like Linkedin, Facebook, Instagram etc. to select the ideal candidate.
6. Educating Your Team
Every employee you hire should be sufficiently trained, and also your marketing team. Begin by analyzing the levels of expertise, strengths, and weaknesses of each team member. The Kolbe test is an excellent resource for determining where your employees shine and where they may have space for modification. 
7. Enabling Increased Customer Engagement
All too often, marketers are compelled to spend so much time and energy on attaining new leads that they accidentally snub existing customers. Enforce a customer engagement plan that can be easily automated while simultaneously providing perks for faithful clients.
Your plan could comprise a customer satisfaction survey that gets sent out every year, a thank-you bundle (with branded cups or t-shirts) for every new client, special discounts for loyal customers, or a rewards policy.
 
 
13 DIGITAL MARKETING TIPS FOR SMALL BUSINESSES:
1. Understand your audience
Keep in mind that not anyone is your buyer. Create a niche for your business. Start by thinking about your existing customers and who you'd like to work with. Then, create a buyer persona to start the process of getting into the head of your ideal client.
2. Stay concentrated on particular goals and objectives
If you're exploring the world of marketing, you may have noticed that there are a plethora of directions you can go in. It's persuading to do it all at once and craft a sophisticated machine in desire that you covered all your bases, and it's easy to take on too much. Set an achievement goal around that one key area and focus your resources on the activities and tactics that will obtain that one achievement goal. 
3. Double-down on what functions
Once you have experimented on things, analyse what works for your business and follow the one which gives a maximum return.
4. Accentuate your value proposition
Your value proposition is what will distinguish you from others in your space and make up your prospects' minds that you're the provider to go with.
If there's no difference between you and your competition, there's no reason why a buyer would be urged to work with you.
5. Build a website to own your online presence
Having a professional-looking website is one of the most valuable assets you will create for your small business. This is where you will show who you are, what you offer, where you are, and how a potential customer can get in touch with you. Bring traffic to your website by advertising or other sales initiatives.
6. Consider blogging to attract prospects for your website
To start a blog, you can use an inexpensive or free website tool to make a free site and use one of their templates. Even if you only publish once a week, it will enhance your website's visibility online and help inform your potential customers on why they should believe your company. It is an effective way to bring traffic to your website.
 
7. Make obvious you're capturing web prospects' information
A simple, free option is HubSpot Marketing Free. By using this tool to add a pop-up widget to your website, you can begin accumulating the email addresses of potential customers. From there, you can send out promotions and offers and transform them into paying customers.
8. Manage relationships with a CRM
Your CRM stores information about your leads, prospects, and customers so that you can keep track of customer interactions and identify sales opportunities more effectively. HubSpot has one of the best CRMs (and best of all, it's free).
9. Consult agencies or freelancers for web design help
Take help from a freelancer or a marketing agency that specializes in web design to build a website for your small business if you are not from a technical background. This is a great option for businesses that already have a website but need it to be updated and revamped for SEO (search engine optimization) to help promote your Google ranking.
10. Boost your Google ranking with SEO
If you are thinking- "How do I rank on Google?" or "How can I improve my Google ranking?" Many factors affect your Google ranking like keyword search, high-quality content etc. To rank higher on Google, you can leverage the ability of SEO or search engine optimization. SVT INDIA provides you with great SEO service to improve your website ranking.
11. Launch business pages on Facebook and Yelp
If your business is focused on a local area, the most important accounts for you are Facebook, Yelp, and Google's business feature. Having high Yelp reviews expands your authority online and enables your search ranking. You can claim your business on Yelp for free, customize your profile and add pictures, and start asking for reviews.
The same thing goes for registering your Google business page. You can register your business with Google (for free) and add pictures. 
On Facebook, you can create a Facebook business page so that people can discover your location and hours.  Create a Twitter account, Facebook page, learn how to use Instagram, create a Pinterest page or hire a marketing agency to handle your social media.
12. Plan an email marketing strategy
We suggest building an email marketing strategy. While you want to be careful not to be flooded with those who sign up for your email list with too many emails, you want to send just enough to keep your prospects notified and engaged.
13. Believe in word of mouth as a promotion channel
Lastly, if you provide a great experience, your customers will be more prone to leave reviews, give testimonials, and tell their friends about you. So it is very important to give your customers a good experience which is worth sharing.