Marketing Trends 2024: Emerging 8 Facts to Know As a Marketer

Last year we saw trends changing every month. As I predicted, artificial intelligence and automation were a huge breakthrough and are still surprising us.

In December 2022, ChatGPT took every marketer's world by storm. ChatGPIT was for digital marketing, Zoom was for online meetings.

So what's waiting for digital marketing in 2024? Have we reached a peak yet?

certainly not! An improved and advanced search engine, with new Google Ads like Search Generator Experience (SGE) and a new web analytics platform, Google Analytics 4 (GA4)

2024 will be as exciting as 2023 for digital marketers, designers, and content creators. While some trends will improve, many new trends will enter the industry to test the waters.

Before wasting your time, let's take a look at the list of digital marketing trends in India and what changes you can expect!

For your information, if you don't know what digital marketing is, you probably won't be able to understand any trends. So, I suggest you watch Karan Shah's 45-minute masterclass on the basics of digital marketing to get started.

Digital Marketing Trends 2024

1 - Google is changing and so is your SEO

2 - Purpose-driven content

3 - instant trade

4 - push notifications

5 - voice search optimization

6 - programmatic advertising

7 - Email Marketing: Less is More

8 - According to Backlink research

9 - User Generated Content

Here Are The 9 Latest Digital Marketing Trends In India in 2024

If you want to improve your marketing strategy in 2024, these are the trends you should know about:

1. Google Is Changing And So Is Your SEO

In 2024, only what the user wants will appear in SERPs. It's about answering the user's question and adding value to their knowledge rather than selling a product/service.

If you handle SEO for a brand or are self-employed, my suggestion would be to sell the search experience rather than advertise a product. When users like your content, they will automatically interact with your brand and start trusting it.

Last year, Google introduced several algorithm updates to ensure that user-friendly content and healthy off-page SEO strategies rank much higher than those that are not perfectly optimized for the search engine.

There is no guarantee that Google will slow down with its updates in 2024, as its ultimate goal is user value. So if you want to protect yourself from this instability, you have to change your perspective today and put yourself in the user's shoes.

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2. Purpose-Driven Content

The new generation you will see in 2024 is more aware of its environment and its problems than any other generation. They will not let any taboo or stigma hold them back and will inspire others to join them.

In 2024, think one step ahead and create purpose-driven content. Show your audience that you care about the environment and are motivated to make a change, and you'll win over their hearts.

In purpose-driven content, you can communicate your purpose in the form of IKEA. They are dedicated to creating quick, affordable furniture that anyone, of any age, can purchase.

On the other hand, you can also work toward a broader goal. For example, Mama Earth plants one tree for every order received and aims to plant 1 million trees by 2025.

3. Instant Trade

When I say Instant Commerce, it is difficult to understand, but when I say Swiggy Instamart, Zepto, Dunzo, Rapido, etc., there is no need to understand.

Quick Commerce is a faster version of e-commerce where delivery happens within minutes. If you have a product that can be stocked and sold through Instant Commerce, I suggest you take advantage of the opportunity today.

List your product on instant commerce apps in 2024 and you will see more visibility and willingness to buy your product.

If you want to test your product, here's an additional strategy that will work.

List your product on any instant commerce app and then add it to the user's cart as a free sample. In this manner, you can raise awareness while testing your product. But make sure you keep track of the people who try your product, as this will help you with remarketing.

4. Push Notifications

2022 is the time when push notifications were being tested and 2024 is the time when brands will or should take full advantage of them.

Push notifications are a way to become part of the customer's ecosystem and inspire them with offers and clickable content.

Some brands do not give importance to aggressive marketing strategy and hence do not adopt push notification strategy.

5. Voice Search Optimization

According to Review42's research on voice search, they found that 55% of teens use voice search every day. Its mass adoption by an entire generation shows how popular voice search will be in the future.

There are a few reasons why voice search, a feature we all added to our smartphones around 2014, is taking off in a big way this year. First, the increasing trend of smart speakers. 20% of households have purchased smart speakers like Amazon Alexa or Google Home. The adoption of devices completely controlled by voice search is a great indicator of how people are beginning to become accustomed to this new behavior.

Secondly, Google claims to have achieved 95% accuracy with its voice search. With increased search precision, the usability factor for voice search has increased. Now, improved accuracy to match what you request and the ease of using your voice to get results make the process personalized and engaging.

Third and most importantly, it is estimated that by 2024, 50% of all online purchases will be made through voice results. This is a huge $40 billion opportunity that digital marketers need to take advantage of. With so many growth factors pointing to the rise of voice search, it will be essential to prepare your website for voice search in the future.

During our research, we came across an SEMRush Guide. This article will teach you how to optimize your website for voice search in 7 easy steps.

6. Programmatic Advertising

Purchasing digital advertising with software is known as programmatic ad purchasing. While the traditional method involves human interaction and requests for proposals and quotes, programmatic buying uses algorithms and machines to buy advertising.

The use of AI to automate advertising so that marketers can target more niche markets is known as programmatic advertising.

Automation is fast and efficient, ultimately increasing conversions and reducing customer acquisition costs. Automation is fast and efficient, ultimately increasing conversions and reducing customer acquisition costs.

Real-time bidding is a type of programmatic ad buying that allows for better and faster targeting, buying, and selling of eligible ads on a case-by-case basis, meaning visitors who are your target audience will be served those ads. Will be received with whom they come.

Programmatic advertising is growing rapidly every year and is expected to contribute significantly to display advertising in the coming years.

The best example of this would be 'The Economist', a digital and print publication, which launched a programmatic advertising campaign aimed at motivating curious readers to try out the publication.

The same campaign generated 650,000 new leads, an additional return on investment (ROI) of 10:1. Brand awareness of "The Economist" also increased by 65%.

7. Email Marketing: Less is More

As the name suggests, automated email marketing automatically sends emails to your customers based on a trigger or schedule you set.

The most dependable digital marketing medium has always been email. Promotional emails are a great way to reach your customers and let them know what your organization has achieved or a sale coming up.

But the days of essay emails are over. In 2024, emails that are easy to understand and consume less user time will work and generate higher conversions.

8. According To Backlink Research

You're 6x more likely to get clicks on emails than tweets. Adding a call to action button to your emails instead of just a text link can increase clicks by 28%. 78% of marketers have seen an increase in interactions (including CTR) in the last 12 months.

But to increase these stats for your business, make sure the copy is simple and easy to understand.

9. User Generated Content

People love to participate in activities, especially those related to their favorite products or services. User-generated content or UGC takes advantage of customers' enthusiasm and inspires them to create something of their own with a related product and share it with the world.

UGC campaigns are based on creative customer presentations of a product or service as per a challenge or suggestion given by the company. This strategy is so effective that UGC posts enjoy 4x higher click-through rates than regular promotion campaigns.

UGC is a great strategy for several reasons. It first drastically cuts down on the amount of time, energy, and resources needed to manage a campaign. UGC campaigns bring a set of high-quality promotional materials, which the client sends to the organization at no cost. Second, UGC gets 28% higher engagement rates than regular posts, because a post coming from an unpaid customer has a much higher trust factor.

Despite these amazing benefits, it was observed that only 16% of brands have some kind of UGC strategy. GoPro is a well-liked brand among consumers who have benefited from this digital marketing trend among brands. By encouraging their customers to create videos using GoPro equipment, they are creating a craze among people around the world to publish their adrenaline-filled lives with these cameras with their “Video of the Day” campaign. Are helping.

FAQ : Marketing Trends 2024

Q1. What are the hottest trends in digital marketing?

AI, augmented reality, voice search optimization, programmatic advertising, chatbots, personalization, automated email marketing, video marketing, Instagram Reels, shoppable content, influencer marketing, and geofencing are some of the most recent developments in digital marketing.

Q2. What are the main trends in digital marketing for 2024?

The top trends in digital marketing for 2024 are Google algorithm updates, ChatGPT, Web3, NFTs, Metaverse, purpose-driven content, accelerated commerce, etc.

Q3. What is the future of digital marketing?

Digital marketing has an extremely bright future ahead of it. With the continuous development of the technology sector, digital marketing is evolving rapidly. Therefore, anyone interested in pursuing a career in digital marketing is on the right track. Even for someone who owns a business and wants to integrate digital marketing, there will be a need for digital marketing in the future, so now is the right time.

We hope this blog on 8 latest digital marketing trends in 2024 was interesting for you! kindly share ideas in the space provided for comments below.