11 social media apps to boost your business online presence

1.     Facebook

It’s one of the greatest social media platforms in the realm and also one of the most basic social media platforms. Also, it was one of the first to deliver advertising options to businesses.

A Facebook business page is a must for any company or brand, and you should update yours regularly. Today’s consumers anticipate all businesses to have a presence on the social media platform, and many of them also expect those businesses to acknowledge their questions and concerns.

2.     Twitter

Twitter is a fast-paced platform, and many users seek news and information on it. Because of this, it can be especially valuable for companies who publish original content regularly.

Sharing links to new pages and blog posts is simple, and doing it regularly sends readers promptly to your new content. Plus, if you make it part of your strategy to share useful and informative content from other sources, you can construct your reputation as an authority in your industry.

3.     Youtube

Although you may not think of it as social media, YouTube is one of the largest sources of user-generated content online. And if your company creates it be a considerable way to engage and connect with those users.

In addition to the views you get directly on the platform, you can also use YouTube to host videos to embed on your site. And considering how effective visual content is in engaging site visitors, this alone is reason enough to create an account.

4.     Linkedin

LinkedIn is a social network for professionals, which means it can be a beneficial tool for reaching B2B prospects. However, that doesn’t mean it isn’t useful for B2C companies as well.

If your company is hiring, maintaining an active LinkedIn account can help potential applicants learn about your job openings. And if you share updates about your company and employees, you can indicate to them what it’s like to work and be a part of your business.

5.      Reddit

A good tool for social media marketing for small businesses. It can be competently used for content research and interacting with the audience of the same niche. On this platform, users can share content, links, or ask questions in topic groups called subreddits. The nicest part is you can find a subreddit for nearly any topic.

Social media marketing is mainly concerned with your influential behaviour. You can use Reddit as a research tool to gain an awareness of what your audience is talking about, and then create content for them.

In addition to research, Reddit also offers advertising options to help get your business in front of interested users.

6.     Tumblr

Tumblr is technically a microblogging platform and doesn't perfectly fit with the social media sites on this list, but it’s still a valuable tool for reaching users between the ages of 16 and 34. It has the youngest demographic of any social site, and its users are very active. Content marketing can be a great tool for your social media campaign. A weekly blog can help you a lot in this.

But, marketing on Tumblr can be a challenge if you’re not familiar with the platform. It has a diverse “community” with lots of running jokes and memes, so you should spend some time getting used to it before using it for the market.

7.     Nextdoor

Now you can meet your neighbours online, Nextdoor enables people living near each other to meet online. On this social media site, users who sign up join digital neighbourhoods where they can see updates from and interact with their actual neighbours. As a 

business, you can claim a business page so people on the platform can find and engage with you. For a greater audience approach, Nextdoor also offers advertising options.

8.     Quora

Users on Quora can ask and answer questions on a variety of topics. A very good app to understand the questions of your audience which can lead to creative social media marketing.

Your business can use these questions to inform what you cover in your content, and if you have the answers, users are looking for on the social me

9.     Whatsapp

Helps in communicating with the audience in a better way. WhatsApp, owned by Facebook, is a messaging app that enables users to communicate with their contacts and businesses. The WhatsApp Business app lets your business set up a business profile, respond to messages from customers, and automate some of the messaging so you can stay organized.

As one of the biggest social media platforms, WhatsApp also delivers businesses the ability to create catalogues of their products and services.

10.  Pinterest

For digital marketing, Pinterest can be a good option. If you run an eCommerce business, you should simply be on Pinterest. 87% of pinners have purchased a product because of Pinterest. The platform permits you to upload individual photos (like product photos) with short descriptions (like product information) and a link (like to a product page). Not to mention its built-in shopping feature makes it easier than ever for businesses to promote their products on the network.

You can also utilize rich pins to provide more context to a product, recipe, article, and app pins, and use their advertising options to reach more users. It’s an effortless way to drive traffic directly to your product pages and websites and connect with potential customers. Discover the best interest marketer for your business.

11.  Instagram   

Lastly, your social media campaign can, ’t be complete without being on Instagram. Instagram is the best social media for businesses that want to create photos and videos for their audiences.

That being said, the platform is a valuable tool for building your brand’s identity. If you’re a B2C company, you can use it to share photos of your products in use and stimulate your followers to do the same for user-generated content you can then re-post as part of your feed. If you’re a B2B company, you can use it to share behind-the-scenes photos of your company and office.

The use of hashtags on Instagram is a way to reach thousands and lakhs of people and taking advantage of the ever-popular Instagram Stories or Instagram Live video feature is a great way to expand your online and social presence. The platform also proposes advertising options for businesses, which can be accessed through Facebook. If you’re familiar with Facebook’s ad management system, it could be an easy model to start running sponsored posts.

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